News & Press Releases
MALL-BASED VIRTUAL NETWORK FOR MOMS
MALL-BASED VIRTUAL NETWORK FOR MOMS SET TO LAUNCH ON MOTHER’S DAY
“Momtopia” to be the place for all things mom
Columbus, OH (May 10, 2007) – Eastland Mall and Polaris Fashion Place have announced the launch of a new virtual community and resource designed specifically for today’s time-starved and information-hungry moms and caregivers with young children 0-8 years of age. The online network, Momtopia, will go live on Mother’s Day, May 13th and can be accessed through Eastland Mall’s web site, www.eastland-mall.com or the Polaris Fashion Place web site at www.polarisfashionplace.com. Each site will feature not only the mall’s latest sales, family-based events and retailers, but also relevant information from a wide variety of sources that is intended to make a mom’s life less hectic and a little more balanced.
“We learned that social networking sites have attracted almost 70% of moms who are online. Momtopia is being launched so that Eastland Mall and our retailers can share information and connect with moms on a more personal level,” said Renee Bochnovich, marketing director for Eastland Mall. “It also gives us the opportunity to facilitate the mom-to-mom sharing of advice and practical tips through the site’s customer-generated advice columns,” added Angela Krumpelman, marketing director for Polaris Fashion Place.
The Momtopia site will be divided into sections, each covering a different area of interest to moms and families. “Mom Space” will have information and links relating to health and wellness, parenting, entertainment and of course, shopping. A gift giving reminder service and an online “wish list” are also planned. “Kidding Around” will feature content such as how to find the best children’s books, back to school ideas and tips for starting meaningful holiday traditions. The “Motherly Advice” area will enable moms from across the country to communicate with the mall and each other.
In addition to Momtopia’s online components, moms who register to join the Momtopia community will also receive advance notice of special retailer promotions and occasional Momtopia family-based events.
About Eastland Mall
Eastland Mall is anchored by Macy’s, JCPenney and Sears and is located at South Hamilton and Refugee Roads just east of downtown Columbus, Ohio. It features over 70 specialty shops, a food court, and a recently renovated interior and exterior.
About Polaris Fashion Place
Polaris Fashion Place is anchored by six fashion and lifestyle tenants. Saks Fifth Avenue, Von Maur and The Great Indoors are among the unique retail destination shopping that can be found at Polaris Fashion Place. These one-of-a-kind retailers are complemented by a presentation of more than 150 specialty shops, eateries and restaurants.
Being 98% leased and with estimated annual foot traffic of over 10 million visitors, Polaris Fashion Place is identified as a premier shopping experience in central Ohio.
About Glimcher
Glimcher Realty Trust, a real estate investment trust, is a recognized leader in the ownership, management, acquisition and development of regional and super?regional malls.
Glimcher Realty Trust´s common shares are listed on the New York Stock Exchange under the symbol "GRT." Glimcher Realty Trust´s Series F and Series G preferred shares are listed on the New York Stock Exchange under the symbols "GRT.F" and "GRT.G," respectively. Glimcher Realty Trust is a component of the Russell 2000 Index, representing small cap stocks, and the Russell 3000 Index, representing the broader market.
Visit Glimcher at: www.glimcher.com
Contact:
Renee Bochnovich
Eastland Mall
(614) 861-3234
rbochnov@glimcher.com
