News & Press Releases
EASTLAND MALL ANNOUNCES NEW FUNDRAISING PROGRAM FOR COMMUNITY ORGANIZATIONS
Columbus, Ohio (January 15, 2009) – Eastland Mall has announced the 2009 launch of its program that helps area non-profit, community, school and civic organizations in their fundraising efforts.
The program, “License to Shop,” features a card and brochure that provide one-time discounts at over 25 participating mall retailers and restaurants. Non-profit groups can sell the card/brochure sets for $5 each, and are able to keep 100% of the proceeds.
“License to Shop serves as Eastland Mall’s year-round effort to help local charities and non-profit organizations raise money throughout the community,” said Kristie Holmes, marketing director for Eastland Mall.
The new program complements the seasonal fund-raising programs already offered by the mall that will remain in place, including Earning for Learning in early fall and Magical Season of Giving, the mall´s highly successful annual kickoff to the holiday season.
Holmes added that the mall staff is particularly excited about the benefits that surround the program. “Customers help their favorite organizations and see their $5 investment pay for itself through the incredible values very quickly. The non-profit groups benefit because, unlike traditional candy bar, wrapping paper and other fundraising efforts, today’s consumers are more receptive to making donations for which they see immediate and ongoing returns. And, rather than keeping just a portion of the sales, the non-profit organizations keep 100% of the proceeds. New retailers benefit, too, because we’ve included an on-line component to the program in which they can participate, even if they open their doors later in the year. So the program is always current. Ordinary coupon book programs cannot accommodate that.”
This year’s License to Shop offers are good through December 31, 2009. Organizations interested in learning more about how they can get involved with License to Shop are asked to call Eastland Mall at 614-861-3232 or stop by the mall management office for details.
About Eastland Mall
Eastland Mall, located in Columbus, Ohio, is anchored by Macy’s, JCPenney, Sears and a food court. Shop our fine retailers including American Eagle, Aeropostale, Victoria’s Secret and Bath and Body Works.
Visit Eastland Mall at www.eastland-mall.com.
About Glimcher
Glimcher Realty Trust, a real estate investment trust, is a recognized leader in the ownership, management, acquisition and development of regional and super?regional malls.
Glimcher Realty Trust´s common shares are listed on the New York Stock Exchange under the symbol "GRT." Glimcher Realty Trust´s Series F and Series G preferred shares are listed on the New York Stock Exchange under the symbols "GRT.F" and "GRT.G," respectively. Glimcher Realty Trust is a component of the Russell 2000 Index, representing small cap stocks, and the Russell 3000 Index, representing the broader market.
Visit Glimcher at: www.glimcher.com
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Contact:
Kristie Holmes, Marketing Director
Eastland Mall
614-861-3232
kholmes@glimcher.com
